An Italian friend of mine was visiting all the way from Sicily. As the host, I cooked for him a few times and, feeling inspired, he started returning the flavour favour.
At that point CHEFIN was not on our lips or minds. We were using words like ‘stir’ and ‘sauce’, not ‘startup’ and ‘success’. Then we realised something – food is such a passion, it’s a core ingredient in all those good times. Food makes us happy and we love to share that joy with the people around us.
We started paying more attention to the world of social dining. My friend was working in hospitality, so we looked at all the issues people have with restaurants: overcrowding; long waiting times; group booking challenges; poor catering for children and elders. And that’s before you even consider the food.
At restaurants we choose from a menu. We can’t talk to the chef in advance about our favourite dishes or the ingredients we fancy. Our selection is limited. In many cases food is also inconsistent. If we have a bad experience at our favourite place we say, “They must have changed the chef!” But we just don’t know.
We decided to speak to chefs because we wanted to know how they felt about their industry. The response was eye-opening. Many chefs told us the current model was far from perfect. Chefs and staff are often overworked and underpaid. They’re unhappy, and that means your meal is prepared without love!
So what do chefs want? They want to cook for people who appreciate their art, and their passion. They want to see the smiles their food brings to faces. They want to create, interact and share their knowledge, not hide in the kitchen.
And that’s when the very first seed of CHEFIN was planted …
Soon I’ll share with you the second phase of our wonderful journey.
At CHEFIN we all have one thing in common: we love good food. But of course it takes more than just a shared interest to launch an amazing new business! So how did we get to where we are today? Like many big ideas, it started small.
Our philosophy is simple, we are here to re-connect the world by empowering local chefs to create unique & an unforgettable dining experience that spread our love for food.