Invest The Future of Dining – CHEFIN Australia

CHEFIN Australia Pty Ltd

The Future of Fine Dining

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Turn entertainment into investment

~ 1035 Chefs, 118 Cities – 1 new chef every 2 days

~ $6 mill Total Revenue – $2.5k avg order value

7x LTV:CAC & CAC Payback = 2.5x single order

CHEFIN Movement Built

by Community, for Community

We’re about to embark on a new chapter – one that brings our community closer than ever. I’m thrilled to announce that CHEFIN is opening up a community equity offering, allowing our chefs and customers to become co-owners in CHEFIN.

The Journey Here: CHEFIN was born from persistence, innovation, and an unwavering belief in creating meaningful dining experiences. Our journey hasn’t been linear – we tested ideas, pivoted, learned, and grew. It took:
✅ 4 years to build a scalable marketplace model,
✅ 2 years to expand across Australia,
✅ 20 months to enter the USA,
✅ 10 months to launch in Brazil.

Now, we’re setting the stage for something even bigger – expanding across Europe and Asia at scale in 2025. Our new tech stack is built for global growth, supporting multiple languages, currencies, and seamless operations, from accounting to customer support.

Private Chef in Adelaide Nick Guan explains his dishes to guests

Register Your Interest

Now, we invite you to join us: We believe the people who helped build CHEFIN should share in its future. That’s why we’re inviting you – our chefs, customers, and supporters – to become co-owners.

This isn’t just about investing in a company. It’s about investing in a movement – one that’s redefining how people connect through food.

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A business that changes lives: At CHEFIN, we don’t just serve meals – we create moments that matter. Some of our most cherished stories include:
💛 Kim met her husband at a CHEFIN dinner – now they celebrate their anniversary with us every year.
💛 Chef Vaclav cooked at Eliza’s wedding in the Snowy Mountains—later celebrating their child’s birthday.
💛 Nicole unites the whole family every year around the Christmas table with a CHEFIN Chef – a moment they all away year-round with excitement.
💛 Chef Frederick & Graeme reignited their passion for cooking after burning out in hospitality.
💛 Chef Josh travelled across the USA, from New York to Los Angeles to Sedona, cooking for customers coast to coast.
💛 Chef Vinnie became Australian, opened his 1st restaurant and built himself a sustainable private chef business.

The secret behind our growth: from zero to millions in revenue and 118,537 satisfied diners, our success comes down to you – our community.
Our chefs, who bring creativity and passion to every plate.
Our customers, whose love for unique dining experiences fuels our mission.
Our SEO-driven growth, is a long-term investment, delivering compounding returns.
Our global team, spanning Brazil, Italy, Poland, the USA, and Australia – we’re always local, no matter where we grow.

Investment Highlights

Scalable Business Model for Rapid Growth – CHEFIN’s streamlined processes enable efficient expansion into new regions, ensuring sustainable growth while maintaining high service quality.
Prestigious Brand of Culinary Excellence – Recognised as a symbol of luxury and innovation, CHEFIN’s strong brand equity attracts high-net-worth clients and positions us as a leader in the premium dining industry.
Innovative Technology-Driven Platform – Smart client-chef matching, an intuitive menu design tool, and advanced budget management ensure seamless, highly personalised experiences for every client.
Exclusive Partnerships with Elite Chefs – Collaborations with world-class chefs create a unique competitive advantage, delivering unmatched culinary experiences and reinforcing CHEFIN’s premium positioning.
Trust and Loyalty Through Unique Programs – Initiatives like the ‘Pay What It’s Worth’ referral program foster trust, encourage repeat business, and enhance lifetime customer value.
Proven Demand in Untapped Markets – Positioned at the intersection of luxury dining, the gig economy, and the experience economy, CHEFIN is primed to capitalise on a rapidly growing, high-potential market.

Private Chefs, Redefining Dining Experiences

CHEFIN is an Australian end-to-end solution allows Individuals & Businesses to hire top-tier chefs and get high-end personalised dining experiences anytime, anywhere. This two-sided platform caters to both B2C and B2B markets.

We streamline the culinary experience by combining a robust chef auditing process, smart client-chef matching, an intuitive menu design wizard, precise budget-control and ingredient management, and a reliable network for event-specific staffing. The result? A seamless process that delivers exceptional satisfaction every time.

Our comprehensive service handles everything from shopping and on-site cooking to serving and cleanup, offering unmatched convenience. Perfect for families with seniors or children, or anyone who loves the comfort of in-home dining paired with a restaurant-quality experience. Also, corporations rely on our service to host key stakeholders, such as board members or VIP clients, directly within their office space or event venue.

A $140 Billion Market, Untapped and Growing

The global millionaire population is expected to grow by 19% between 2024 and 2028, reaching 69 million people and creating an addressable market worth over $140 billion. Surprisingly, no single player dominates this space, leaving a significant opportunity for innovation.

CHEFIN is uniquely positioned at the convergence of two powerful trends, the growing demand for personalised experiences and the expanding gig economy. By connecting clients with top-tier culinary talent through a scalable platform, CHEFIN enhances the value of both talent and tailored services.

The experience economy continues to thrive as consumers seek life enriching moments over material goods. For example, in Europe, spending on experiences increased to 22% of total consumer spending in 2023, up from 19% in 2019, all while spending on material goods remained unchanged.

At the same time, the luxury market is evolving, with experiential luxury projected to drive 56% of the market’s growth by 2025. Consumers are now prioritising curated, meaningful experiences over traditional symbols of status.

With its robust platform, proven track record, and alignment with market trends, CHEFIN is primed to lead and thrive in this high growth, untapped industry.

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The Numbers Tell the Story

CHEFIN has rapidly established itself as a leader in the premium dining market, achieving remarkable milestones and setting the stage for continued growth. With $6M in marketplace, we’ve proven the demand for high-quality, personalised dining experiences.

Our platform connects clients to an exclusive network of 1,035 C-level chefs spanning 118 cities, providing unmatched access to culinary excellence. The ability to scale while maintaining premium service quality is at the heart of our success.

Our key performance metrics underline our strong market traction. With a $2,475 average order value and 13% weekly growth, CHEFIN shows clear and consistent momentum. An impressive 50% return rate and $4,305 customer lifetime value reflect not only incredible client satisfaction but also the loyalty we inspire. Additionally, our 90 NPS score stands as a testament to the world-class experiences we deliver to every customer.

These achievements highlight CHEFIN’s position as a trailblazer in the dining industry, capturing the intersection of luxury, technology, and convenience. With proven results and a model designed for scalability, CHEFIN is paving the way for unparalleled growth and market dominance.

chefin blindfolded dinner for hens party

Personalisation Meets Scalability–A Game-Changer

Solves Problems Chefs Face – CHEFIN connects world-class chefs with clients, providing a platform that allows chefs to focus on their craft while we handle the logistics and client relationships.
Offers Unique Personalisation Competitors Struggle to Replicate – Through curated, personalised dining experiences, CHEFIN delivers exclusivity and sophistication tailored to individual preferences.
Scalability Without Compromising Quality – CHEFIN balances luxury and growth by providing exceptional service at scale, making premium dining experiences accessible to a wider audience.
Bridges Personalisation and Scalability – By seamlessly combining tailored experiences with operational efficiency, CHEFIN is redefining the private dining landscape.
Positions as the Market Frontrunner – As a leader in private dining innovation, CHEFIN is transforming how premium culinary experiences are delivered.
Deep Relationships Provide a Moat – Strong connections with both chefs and clients ensure trust, loyalty, and a competitive advantage in the evolving fine dining market.
Defines the Future of Fine Dining – CHEFIN is pioneering a new era of accessible, premium dining experiences without compromising on excellence.

a lady is enjoying a fine dining dish from CHEFIN private chef

Turn Your Entertainment into Investment

As a way of saying ‘thank you’ for joining us on the CHEFIN journey, we’re excited to offer investors the following rewards based on their contribution level:

chefin investor rewards table

romantic dinner at home with a private chef

Out Team

Petko Petkov CEO

With 18 years of operational excellence, Petko is the backbone of CHEFIN’s day-to-day functionality. His expertise in B2B sales and leadership has propelled numerous ventures toward milestones like IPOs, M&A deals, and data-driven growth. At CHEFIN, Petko ensures seamless operations, driving efficiency and sustainability at every turn.
Sukey Xu Chief Experience Officer

Sukey leads CHEFIN’s product strategy with 12 years of experience in creating exceptional user experiences. Her sharp focus on design and usability ensures that every aspect of the platform is intuitive and client-centric. With a strong background in PR, HR, and curating solutions for niche markets, Sukey keeps CHEFIN ahead of market trends and customer expectations.
Marek Diozk Marketing Director

A seasoned marketing mastermind, Marek’s 22 years of experience span branding, advertising, and go-to-market strategies. His unparalleled skills in B2B sales and launching successful campaigns have established CHEFIN as a market leader in private dining, effectively connecting clients with its unique value proposition.
Luigi Laezza CTO

Luigi brings 20 years of engineering expertise to CHEFIN, specializing in architecture, scalability, and cutting-edge AI solutions. With global CTO experience, Luigi ensures the platform remains robust, scalable, and ready to expand into new markets.