5 exciting consumer food facts for private chefs


Every chef craves a little tender loving care, right? Sure you’re the king of the kitchen, the guru of gastronomy, but you’re also a passionate professional who wants nothing more than for people to enjoy your cooking. We hear you. That’s why we made it our mission to find out what Australians are looking for when it comes to social dining and meal choices.


  1. 21% Would like to be cooked for
  2. 35% Seek meal recommendations
  3. 26% Search specific cuisines / dishes
  4. 32% Organised an event or dinner party last month
  5. 62% Choose authentic / homestyle cooking


Check out these exciting consumer food facts with full explanations from our very own research:

21% Would like to be cooked for
Not everyone loves cookin’ up a storm as much as you do. In fact, plenty of everyday people will simply storm out of the kitchen the moment something goes wrong, which let’s face it, can be quite often. One in five Australians would actually rather kick their feet up and let a seasoned pro take over – and in a population of 24 million, that’s a very large pot of opportunities for private chefs.

35% Seek meal recommendations
Decisions, decisions … they’re not always easy when food is involved. That’s why more than a third of consumers ask friends, family or colleagues for advice when planning an event or dinner party. Young people are particularly keen on hot tips, with 52 per cent of 18-24-year-olds asking for meal recommendations. You can’t put a price on word-of-mouth promotion like that.

26% Search specific cuisines / dishes
Australians devour whatever delicious food we can get our hands on, but a quarter of us tend to go hunting for the precise international cuisines or favourite dishes we feel like. You can always trust those cravings! With the internet making it easier and easier for people to find the food they want, there’s no better incentive for private chefs to create informative, appealing and up-to-date online menus.

32% Organised an event or dinner party last month
That’s a whole lotta food prep! And for private chefs, well it’s enough to make you lick your lips in anticipation. It’s the juicy cherry on top of a never-ending cake. In other words, it’s a wonderful chance to be hired for your unique culinary skills.

62% Choose authentic / homestyle cooking
Okay, we know Australians love eating good food. We also know now that almost two-thirds of consumers value the flavour and freshness of homestyle cooking over less authentic alternatives. Mmmm, smells like a job for passionate private chefs who cook with their hearts as well as their hands.

5 fun facts about how Aussie foodies plan their meals


Think you know a real foodie when you see one? Well, we asked Australians to reveal their true cooking and dining habits. We stirred the pot, crunched the numbers, and came up with these 5 fun facts about how Aussie foodies plan their meals. Enjoy…

Foodies – Convenience is our top priority

What do we want? Delicious food without any hassle. When do we want it? Oh, pretty much all the time thanks. Yes, Australians admit that convenience (28%) is the number one reason to choose one meal over another. For the record, cravings (23%) and routine (22%) fill out the top three. We also look for healthy, nutritious meals (15%) and affordable options (14%).

1 in 5 would prefer someone else to do the cooking

Perhaps deep down we all just want to be judges on MasterChef or My Kitchen Rules. Relaxing, chatting, discussing the fancy menu, and of course eating spectacular food that we didn’t prepare ourselves. Whatever our motivations, the fact is 21% of Australians would like a private chef or another person to cook their meals. And let’s be honest, who can blame them?

1 in 3 planned a dinner party last month

It seems we’re a nation of social (and rather hungry) butterflies, with 32% of people organising a dinner party or food-related event in the past month. Younger people are even more likely to get their friends together around the table, with 40% of 18-34 year olds organising some sort of dining experience in the past month. In addition, 70% of Australians dined out and 72% ordered takeaway food in the past month.

The average host needs 7 days to plan an event

What’s an appropriate amount of time to plan a dinner party? A phone call the night before sounds like a bad idea. Six months in advance and your guests might forget where you live, let alone when to turn up. How about 7 days of party planning? That’s the average preference of hosts around the country. However, 17% are still more likely to start planning at the last minute (2 days prior or less) and 36% are more likely to start planning 8 days prior or longer.

Almost two-thirds foodies prefer authentic cooking

There are plenty of food choices out there, but 62% of us crave authentic or homestyle cooking. Food that reminds us of our favourite dishes from childhood. Food made by a passionate chef. Food that tastes like real food. Mmmmm spaghetti bolognese … what gets your taste buds tingling?


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